MAINSTREAM TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear TV networks have long been recognized as traditional television formats, relying on regularly timed shows via public channels. In contrast, digital services operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as leading platforms. As digital engagement shift, rivalry between conventional TV networ